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  new product development service   for service companies It is well known that services differ from manufactured goods in several significant ways. Services are largely intangible, simultaneously produced and consumed, heterogeneous and perishable. These differences may lead to changes in service management. Christopher J. Easingwood investigated how new product development practices in service firms might reflect these differences.  They profile the practices found in a sample of service companies in the United Kingdom on issues ranging from idea generation to post-launch evaluation, along with the strategic role and organizational location of new products. Several special characteristics of new product activity in service companies have been identified. For example, the number of new product introductions may be restricted due to customer and staff confusion when faced with a proliferation of service products. new product development service  Test markets are used primarily to ensur

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